Artem Krivda epitomizes a defining quality of modernity: simplicity and style. Officialy based in Moscow Artem has a lot of expiriense in fashion industry as creative director, producer, stylist, director of fashion shows. All this experience he is actively using to create clothing collections. Artem finds inspiration in the Soviet era, the time of Khrushchev, Gorbachev, precarious times of peace and tempting the West. All clothes are made in Moscow. In his collection young designer uses the most natural materials and focuses on simplicity of form and maximum comfort clothes.

The first brand lookbook was shot in New York, and received great reviews from the fashion critics. Complete the second collection "MIR" was released in December, 2014 and has become extremely topical committed among different people. The collection was a great success and was fully sold in record time.